BioGro is organising a series of marketing workshops around New Zealand to help smaller businesses, growers and farmers market their organic, biodynamic or sustainable products.
Each workshop has 15 seats available and the first one will most likely be in Auckland on June 25.
The workshops will be hosted by Kerryn Merriman of Courage Marketing. Kerryn is a marketing expert who has worked with various sized organisations (including farmers markets) in developing business and marketing planning. She is passionate about organics, agriculture and environmental sustainability.
Workshop participants will learn how to build a marketing plan including developing strategies, tactics, promotion, sales scripts and customer relations. You’ll also receive a marketing skills workbook developed by Courage Marketing to take away following the workshop.
These workshops are not just for BioGro clients. They’re open to all interested producers who want to better their marketing skills. They’re definitely suited to those operating in the domestic market including those selling at farmers markets.
You’ll find more information and a programme outline on the BioGro website: http://bit.ly/1GZKeY9.
Details are still being finalised so at this stage BiodGro are asking people to register their interest.